Everything Everywhere (EE), the UK's first 4G mobile network, has unveiled price plans in advance of its official launch tomorrow.
Although it promises download speeds up to five times faster than current 3G networks, the firm's data caps - which limit how much data you can download each month - may dissuade many businesses from signing up.
The entry-level EE business tariff is £35 a month (plus VAT). For that you'll get unlimited calls and text messages to standard UK mobile and landline numbers, plus 1GB (gigabyte) of mobile data. You may have to pay extra for a mobile handset, depending on which model you want.
You can increase your data cap: it's £40 for 4GB, £45 for 8GB or £50 for 16GB. If you hit the limit in any given month you'll either have to stop using the internet altogether or buy a data add-on. See full tariff details on the EE website.
Data pricing is something of a thorny issue. You use up data whenever you view a web page, download an email or do anything online. But keeping track of how much you've used over a month is notoriously tricky - even on a 3G mobile.
The increased speed of 4G is going to make it harder. At 8Mbps (megabits per second, which is the lower end of the average speed range quoted by EE), you'd use your entire month's 1GB allowance in just over 17 minutes of sustained downloading.
Your 4G optionsEverything Everywhere is the only company currently offering 4G mobile. It launches on 31 October in ten UK cities. EE is a new brand from T-Mobile and Orange, so if you have a mobile contract with them you may be able to move to 4G even if you're within your minimum contract period. O2 and Vodafone both promise preferential 4G upgrades to customers with certain mobile handsets once their 4G networks become available next year. |
That may not be an entirely realistic scenario. We tend to use mobile internet in short bursts: downloading email on the train, looking up maps, and so on. And 3G mobile usage patterns show that most people on 3G networks don't even use 1GB in a month.
However, as a general rule, the faster a connection, the more data you download. What's more, the whole premise of 4G is that it's so quick and convenient that you can go online and do pretty much everything, everywhere. Hence the name.
With only 1GB of downloads to play with, you might find you have to fork out for extra data sooner than you'd hoped.
If your business is desperate to jump on the 4G train early, EE is your best option - because it's your only option.
The 4GB plan looks ok at £40 + VAT a month. It's not uncommon to spend that on a 3G service, and 4GB will at least give you some data freedom to explore the possibilities of 4G.
But before you leap in, check the small print: there's a 24-month minimum term on all business contracts. With other mobile networks racing to enter the 4G market next year, you might regret being locked in as competition hots up.
So, unless you're really desperate for 4G, it's probably a good idea to wait.
Mobile phone mast image from barryskeates on Flickr.
Last week's iPhone 5 launch was thin on surprises, but many will have been excited to see that the new iPhone includes 4G connectivity. This new mobile internet internet standard allows for much faster connections than the current 3G networks.
We tested a 4G connection earlier this year and we were impressed. It managed to beat most broadband connection speeds convincingly, even from the top deck of a number 25 bus.
Back then it looked like we wouldn't see 4G in the UK till next year. But things have changed since, and EE - a new network from the same people who run Orange and T-Mobile - is set to launch 4G in selected UK cities before the end of the 2012. Superfast mobile connections could be closer than you think.
In a bit of a double blow to the other UK mobile networks, not only is EE launching 4G first, but it also looks like it'll be possible to get an iPhone 5 on the new network pretty much from day one.
If you do want to be a 4G trailblazer with an iPhone 5 the advice is to move quickly. Pre-order your iPhone 5 now with Orange or T-Mobile and you'll be able to move to a 4G EE contract once the network launches properly. And - of course - in the meantime you'll be able to use your shiny new iPhone 5 on the Orange or T-Mobile networks.
You will have to lock yourself into a two-year contract (at a minimum of £36 a month), and pay anything up to £269 up front for the phone, depending which model you want and which monthly plan you choose.
It's also not clear exactly how much an EE tariff will cost, although you should be able to switch without penalty and it sounds like prices should be fairly comparable.
In all, if you want to be at the forefront of mobile internet access then this doesn't look to be a bad way of going about it.
(Before you order, make sure you have a read of the EE website. At launch it looks like 4G will only be available in London, Birmingham, Leeds, Cardiff, Bristol, Edinburgh, Manchester, Liverpool, Glasgow and Sheffield, with more cities added by the end of the year.)
Your mobile phone almost certainly has 3G mobile broadband built in. It’s the technology that enables you to send and receive emails, view web pages and download Google Maps on the move.
But there’s something faster on the horizon. 4G is the next generation of mobile internet connection. It promises greater reliability and much, much faster speeds. If it lives up to the hype, it could change the face of mobile working.
While some countries – including the US, Germany and Sweden – have already begun rolling out 4G networks, we’re somewhat behind in the UK. However, O2 is running a trial of the system in London. I’ve been lucky enough to be a part of it, and so far my experiences suggest 4G broadband really could revolutionise mobile internet access.
With only 25 masts around London, O2’s 4G coverage is hardly ubiquitous. But then it is a just a trial. And when you’re in a coverage area, the access speeds are superb.
To use the trial, I had to connect via a 4G dongle, which plugs in to my laptop. I first tried it in a McDonald’s near King’s Cross station.
Initially I was connected at a download speed of over 13 megabits (Mbps) per second and an upload speed of around 0.5Mbps. The average speed of a home broadband connection is a little over 7Mbps, so that didn’t seem too shabby – although it was a long way off the theoretical maximum of 150Mbps or so.
Still, I knew I could do better, so I headed out to try some different locations. From the top deck of a number 25 bus I maxed out at 15.5Mbps down and – surprisingly - 25Mbps up.
I switched to the pavement just in time to catch a torrential rain shower, and after sheltering my laptop and dodging raindrops, I took shelter in a pub just off Oxford Street. Sat in the window and sipping a cup of tea (honest!) I hit the jackpot with a download speed of 40Mbps and 23Mbps upload.
That’s really fast (faster than some BT Infinity broadband packages), but to illustrate just how fast, I tried a few tests. A video call through Skype barely warmed up the connection, so I fired up the BBC’s iPlayer.
Streaming video requires a fast connection, yet I managed to stream four different programs simultaneously, without any slowdown, pauses, or interruptions to the video at all. Can you do that with your home broadband connection?
So, there you go. If you’re looking for a fast 4G connection in central London, you could do a lot worse than head for the pub.
But seriously, my brief experiences with 4G technology certainly suggest it has the potential to put an end to today’s mobile internet frustrations.
Of course, there are some caveats. My sojourn found excellent speeds where the signal was strong. But maintaining a strong signal across the UK is going to require a fast rollout of new equipment from the mobile operators. One of the issues with 3G is its patchy coverage in rural areas. There’s no guarantee 4G will be any different.
Network operators will also face challenges depending on which parts of the radio spectrum they use. The available bandwidth is much higher at some frequencies than others, and the frequencies used also affect the strength of connections inside buildings.
However, the ability to have genuinely fast internet access on a laptop, tablet or mobile phone is going to change how we all use the internet and do business. It is certainly going to drive more business into the mobile environment.
For example, Timico (the company I work for), gives its sales force iPads so they can demonstrate our applications and customer portal. An iPad combined with a 40Mbps suddenly becomes a low-cost teleconferencing system than you can use anywhere.
And 4G can provide a workable backup to the fixed line connection at your office, so the chance of being affected by an internet connection outage will drop considerably.
Everything about my experience suggests 4G could be a game-changer. Now we just need to get on and roll it out across the country!
Trefor Davies is chief technology officer at Timico. This post was adapted from a post on Trefor’s own blog.