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Blog posts tagged payments

Your customers want more secure telephone payments

July 28, 2014 by John McGarvey

Making a telephone card payment{{}}New research suggests that 60% of consumers are reluctant to purchase a product or service when faced with paying over the phone. And just 1% of people feel that making payment over the phone to a call centre is secure.

The research, from telecoms firm Syntec Telecom’s third annual tracker survey (PDF link), suggests high-profile data breaches have increased consumer demand for new payment technologies.

If the findings are accurate, 75% of consumers think organisations should be doing more to prevent credit and debit card fraud.

That should give some food for thought to any business that takes payments over the phone. Are potential customers looking elsewhere because they don’t trust the payment process? Could introducing new ways to pay help them win more business?

Telephone fraud is a problem

It’s not as if these consumer fears are groundless. Sophie Keen, from CIFAS, the UK’s fraud prevention service, confirms call centre fraud is a real problem:

“Over 20% of the internal fraud cases reported by CIFAS members in 2013 were committed in contact centres with many of these offences involving staff disclosing customer or commercial data to organised criminal, third parties.”

According to the research, 46% of consumers feel technology should be used to hide card details from call centre workers. What’s more, 67% feel that — as a general rule — companies should not be allowed to keep card details on file.

The weakest link?

Card payments made over the phone are a weak link because the customer has to read out all the information required to make fraudulent payments. It’s all too easy for an unscrupulous customer service agent to take a copy of the details for their own use, too.

There are lots of ways to reduce this risk in your business. You can educate employees about fraud, make sure you comply with PCI-DSS payment regulations, and make check the security credentials of any key partners.

There are also ways to shield your customers’ card details from the ears of your staff. Tools like Syntec’s own CardEasy service allow you to hand customers over to an electronic system when payment is required.

The customer can make payment by entering card details via their telephone keypad, before returning to the call to confirm their order. As the card details are never shared with another person, the risk of fraud is reduced.

Has your company lost business due to fraud? What did you do to set things straight?

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Contactless payments are coming. But do we want them?

May 21, 2012 by John McGarvey

Card terminal{{}}It’s nearly four years since I first received a ‘contactless’ credit card from my bank. These cards contain an extra chip, allowing you to make small purchases by waving the card over a terminal. The money is automatically taken from your account. No need to sign anything, punch in a PIN or wrestle with grubby banknotes.

Contactless cards work like the smart card tickets you use on public transport in some parts of the country. London’s Oyster is the most obvious example. Yet despite being around for several years, contactless cards have failed to take off. I’ve only tried mine once – such was the confusion it caused at the till that I’ve never felt the need to try again.

2012: the year of contactless payments?

But in 2012 we’re seeing the big banks make a renewed push with contactless technology. The Olympics are being billed as a showcase for it. And contactless chips are making their way into different devices.

Barclays – which already issues contactless cards to most of its customers – has announced a sticker for your mobile phone, so you can make payments using it instead of your credit card. HSBC is rolling out contactless cards to customers. And chains from McDonalds to Pret A Manger accept contactless payments.

But what about smaller companies?

So, should your business be looking to accept contactless payments? If you already accept credit and debit cards face-to-face from customers, it may be relatively easy to add contactless payments too.

If your existing payment terminal has contactless functions built in, you’ll just need to ask your merchant account provider to enable them.

There is, of course, a cost involved in accepting contactless payments. Some providers will charge you more to rent a contactless terminal (this article suggests £3 a month more is typical) and you’ll pay a fee on each transaction, just as with existing card payments. Retail groups have kicked up a bit of a fuss over the level of charges, and as the push towards contactless payments intensifies it seems likely these could fall.

Handling cash has a cost too, of course, and if contactless technology takes off, it could vastly reduce the amount of cash your company has to deal with. Contactless enthusiasts also claim it’ll cut queues and therefore bring you more sales.

Will contactless take off?

If contactless payments take off, they could revolutionise how small companies conduct transactions with customers. But it’s just too early to tell if the technology is really going to become dominant. You don’t want to drive customers away because you don’t offer it, but that seems unlikely in the current climate.

In fact, research suggests people are pretty apathetic towards the whole thing. Worries about Big Brother (do you want details of every tiny purchase you make recorded?), security (how easy is it to steal or clone cards?) and simple confusion about how it all works are holding consumers back.

If I were making a prediction, I’d say we’ll see a slow-but-steady adoption of the technology over the next few years. The banks have a lot invested in it and their sheer persistence will ensure a gradual uptake.

Over time, early-adopters will start to expect retailers to offer contactless payments, so if your business appeals to that sort of crowd than you’ll want to consider offering contactless payments sooner. (I bet take-up is greater in areas where geeks and tech companies cluster, like London’s ‘Silicon Roundabout’.) At that stage, you might be able to cut queues in your company by using the technology too.

But cash isn’t going anywhere soon. That’s why most smaller companies should watch the technology with interest, but not panic if they’re not on board. If contactless becomes commonplace, you’ll have plenty of time to get up to speed.

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