The launch of the long-rumoured Google Drive happened yesterday. But is this online storage a useful new service for businesses, or is it a step too far for a company that already knows so much about you?
If you’ve ever used Dropbox, SkyDrive, Box, SugarSync or any other cloud-based storage, you’ll be familiar with what Google Drive does. It gives you access to online storage, to which you can upload documents, photos, files … any of your data, basically.
You create a special folder on your computer (your ‘Google Drive’). Anything placed in this folder gets uploaded to your online storage. Here’s why you might do this:
But what’s new? All these features are already offered by most of the other online storage services I mentioned above. Is there anything to make Google Drive different?
Perhaps the biggest thing that sets Google Drive apart from its competitors is the fact that it’s one of a whole portfolio of services from the ubiquitous search engine. This means Google Drive is closely integrated with elements of the company's other services. For instance:
There’s one other thing that makes Google Drive attractive, and that’s the price. It’s significantly cheaper than most competitors. For instance, it costs $9.99 a month (all the prices are in US dollars, even though I’m in the UK) for 50GB of storage with Dropbox. With Google Drive, twice that costs $4.99.
As with most cloud storage services, there’s also a basic free option – Google Drive gives you 5GB free, which is actually enough for loads of documents.
Google Drive is poised to shake up the online storage market. Expect prices of competing services to drop over the next few months, as Google takes a big bite of the market.
It may also be worth considering if your business already uses other Google Services, because Google Drive will work very well with them. If you’re using Google Apps for your email and document editing, then Google Drive may be a logical next step.
However, before you jump in with both feet, it’s worth just stopping to think through the implications of the service. Google uses detailed information about its users in order to show them targeted advertising. For instance, the adverts you see in Google Mail are determined – to some extent – by the content of your emails.
Google is likely to extend this capability with Google Drive. It might not show you adverts within your Google Drive, but it will almost certainly analyse your data to help it target ads at you when you’re signed in to other Google services.
So, are you comfortable granting Google access to your files, some of which may contain important business or personal information? The answer to that will probably depend on your attitude towards the company overall, and your feelings about targeted advertising.
As part of its Google Drive FAQ, CNET has a good summary of how Google says it may use your files. You might also be interested in this succinct argument against the service from Chris Armstrong and Aral Balkan’s interesting analogy.
Read Google’s official announcement about Google Drive. Will you be signing up to try the service?
Comments
Funny, I think you should add “available for Windows, Mac, iOS and Android platforms” to the Pros list.
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