Regardless of the size of your business, a telephone system is one of the most important tools that you have when it comes to communicating with your staff and your clients.
The effectiveness of your telephone system can make or break a business. In many cases it’s the first point of contact a client may have with you, so remember first impressions last.
I know how frustrated I get when I’m trying to contact a business and I am constantly passed from person to person or put on hold while they find the right contact. It can be incredibly annoying!
Sometimes I even hang up and look at what a competitor is offering. As a business you definitely don’t want this to happen.
An efficient telephone system allows your customer to reach their required destination quickly, saving both their time and that of your staff. Taking a few simple steps to improve the efficiency of your business telephone system can go a long way to improving the image of your business.
In most cases, simple changes can create big improvements. So, here's how to get the most from your telephone system:
Paul James writes for AdaptiveComms, a firm offering business telephone system services.
(Image: Flickr user Tim Green.)
Get a prestigious address with a virtual office. (Image: Flickr user ell brown.)
In recent years working from home has become more popular. It can give you access to a good work/life balance, and keep your costs down. One result of this is an increase in the number of virtual offices.
A virtual office gives you all the features and functionality of a full office, but from the comfort of your own home. Designed for small businesses, a virtual office can offer a range of services to help promote your business and provide a professional service to your clients.
A typical virtual office service might include:
If you currently work from home then you may find a virtual office can give you the professional image you need to impress existing clients and attract new ones.
Virtual offices are very flexible. You can pick and choose which features you want and which you don’t, selecting a package that suits your needs and your budget.
A virtual office can give the appearance of a big business, even if you are working from the comfort of your own home. In turn, you may reap the benefits of appearing this way to your clients.
Paul James writes for Anvic, a firm offering virtual office services.
It can be a challenge for freelancers working from home to keep their business and personal lives separate.
The humble telephone number is a great example of this. Many freelancers end up using the same landline for personal and business calls. This can lead to all kinds of awkward situations, like your kids answering when your most important client calls.
But landlines are expensive, costing as much as £15 a month from BT. Getting a second one installed hardly seems worthwhile, especially if you mostly use your mobile for outgoing calls.
Well, here's a cheaper, more flexible alternative. Skype - the internet telephony and instant messaging service that's now owned by Microsoft - can give you a landline number for a fraction of that cost.
It works really well - I've been using it to take business calls for the last few months.
You need to have a Skype account to buy a number (it's free to sign up). Once you have a number, the Skype app on your computer will 'ring' when someone calls it. You can answer and speak to the caller using a headset connected to your computer.
If you'd prefer to have a separate phone on your desk, you can buy a Skype phone instead.
Price aside, there are other advantages to this approach too:
If you have a Skype account, it's easy to add a number to your package. Just go to the Skype website and sign in. Then:
That's it. Now when you're signed in to Skype, people will be able to call you on your landline number. And they'll never know that you're not using a normal telephone.
(Image: Flickr user dno1967b.)
Your inbox is probably as overloaded as this. (Image: Flickr user Mr Thinktank.)
Is the end of email in sight? Er, no, not if current research from Mesmo is anything to go by. It has found that 46% of business users receive a new email every nine minutes. No wonder it's hard to keep on top of your incoming email.
To try and tackle this scourge of modern business life, Mesmo is running its annual Clean Out Your Inbox week. Starting today, you can join forces with Dr Monica Seeley of Mesmo and Marsha Egan of InboxDetox to get on top of your email for 2013.
Useful booksStruggling to stay on top of your email? These books could help you get organised: |
Every day this week, you can view tips and hints to help you and your business take control of your bulging, time-wasting inbox.
Each day covers a different tactic to conquer your email, and there are prizes for the people who manage to downsize their inboxes the most.
To learn more, hop on over to the Mesmo blog where you'll find an outline of the week's activities and instructions explaining how to get involved.
If you're grappling with an inbox full of email newsletters, you might also want to check out Unroll.me, a clever tool that can combines all your email subscriptions into a single 'rollup'. We covered it a couple of weeks back.
However, if you decide to use this - or other tools - to sort out your inbox, do take note of Monica's advice: "Using software is an option but it is rather like prescribing a drug when you know only the symptoms of the illness and not what is the real illness."
In other words, it's no good applying the sticking plaster of an inbox tool without addressing the cause of your email overload too.
Ding! You've got mail. Chances are you’ve been sending and receiving email for years. And that means the chances are also high that you’ve fallen into a routine when it comes to composing a new message.
We all make email mistakes sometimes, so here’s a quick refresher of seven email fundamentals. Follow them and you’ll send polite, effective emails – every time.
Have you ever made any embarrassing email mistakes (we’ve all done it once or twice!). What are your tips to stay on the right side of email etiquette? Leave a comment to let us know.
This post was written by Roxanne McCann and edited by John McGarvey
There are lots of different ways to create an email system for your business. An increasingly common option is Hosted Exchange. This gives your business access to Microsoft’s Exchange email system (used by bigger businesses for years) on a pay per month basis.
And as Hosted Exchange has become more popular, the number of suppliers offering it has increased too. If you’ve decided Hosted Exchange is the right kind of email system for your company, here are four key elements to consider when assessing suppliers:
Unless you're starting your business from scratch, you’ll need to move data from your old email system into your new one. If you currently use an in-house system, moving to Hosted Exchange means data from your on-premises servers is now going to be stored in the cloud.
Any loss of important emails or data will cost your business money, so you’ll want a provider with plenty of experience of migrating from similar systems. Ask about their experience in data migration, how long it will take, and if there will be any time during the process when your data is unavailable.
Keeping your email safe and secure is essential, and business-grade email services should take strong security precautions. Ask your Hosted Exchange supplier if you will have to make any security arrangements on your side, or if they’ll take care of it all.
Also ask what their security record is. When did they last have a virus infection? What other security measures do they have in place? What specific anti-virus and malware protection do they use?
It’s no good having the safest email system in the world if you can’t access it when you need to. Reliability is every bit as important as security. Ask your supplier what uptime their service has had over the last three months. Look for at least 99.9% - and ideally more.
Get them to provide a guarantee of uptime in writing. This usually comes in the form of a service level agreement (SLA), which explains what compensation you’re entitled to if the supplier doesn’t deliver uptime as promised.
If something does go wrong, you need to be able to get it fixed as quickly as possible.
Make sure technical support is available round-the-clock, and not just by email. Lost access will cost your business money, so be sure to choose a provider that offers support over the phone and – if you like – by instant messaging. The key thing is being able to get an instant response, day or night.
Jamie Graham at Incontech Hosted Solutions.
When I tell people that email won’t be around in five years’ time, they look at me like I’m mad. It’s true though – email hasn’t changed for 20 years, and we all know what happens to technology that doesn’t change. It dies.
At a presentation I did recently, I told people email wasn’t secure. To illustrate this point, I explained that information sent by email is as open as your Twitter stream, as long as you know where to look for it.
Some members of the audience looked at me in shock, admitting to sending all sorts of sensitive data via good old Microsoft Outlook.
I went on to explain that instant messaging is the future for corporate communications. I don’t care if you don’t believe me. It’s true and now I’ll explain why.
Twenty years ago people did business over the phone. When you needed something from someone, you picked the phone up or went to their desk, had a conversation and got what you needed.
Email changed all that. We became accustomed to sending a request for information, waiting for a reply, replying to the reply, waiting for another reply … and so on. A conversation that could have taken a few minutes turns into a four-hour email trail.
The only positive aspect is that email gives us an audit trail. I’m not sure about you but to me that feels like a backwards step. Of course, we didn’t see it like that at the time.
Well, the world of real time communication is changing and instant messaging is the new black, if you’ll excuse the cliché. Now when I want to discuss a subject I can go into my copy of Outlook and click ‘reply with IM’:
This instantly opens a text, voice or even video conversation with recipient. You can discuss the subject and get an outcome - and best of all the entire chat is recorded in Outlook so you can check what you actually said. You can even share data directly from Microsoft Word or Excel using the share button in the review tab.
Of course, these functions aren’t only available in Microsoft Outlook. There are plenty of other services that do similar things, including free ones like Skype. So, next time you’re tempted to hit ‘reply all’, why not try instant messaging instead?
Lee Wrall is founder and MD of Everything Tech, an IT support and service provider based in Manchester.
You can’t read about business communications these days without seeing a mention of unified communications. It’s a great bit of jargon, but what on earth does it mean?
As business technology continues to develop, more and more communication channels are being opened. Tools like instant messaging, email and mobile phones make staying in touch more efficient and practical, regardless of distance and budget.
In the past, you’d have had to switch between different devices and channels to keep in touch with clients or partners. As the number of possible communication channels has grown, that’s started to become unmanageable and complicated.
Step forward unified communications, which combines these different tools into one system, so you can stay in touch more easily.
The very nature of unified communications means it’s flexible – and that’s part of the problem when it comes to defining what it actually does. However, it covers five broad areas:
A unified communications system will be flexible and modular, meaning you can combine these core elements – and some others – however you want.
Other elements include mobile access, collaboration tools to aid document sharing, speech recognition and call control. A good IT supplier will be able to help you understand the benefits and create a system that’s right for you.
SynergyPlus provides telephony and technology solutions for businesses.
According to research, 2.8 million emails per second were sent in 2010. Given that incredible figure (I wonder who counted them all), it’s no surprise that email overload is an ever-growing problem.
You probably know the feeling. You start work in the morning by opening your email. It takes an hour – or more – to deal with all the queries in your inbox. And then you seem to spend most of the rest of the day replying to replies to the email you sent first thing. Confusing, isn’t it?
My own data indicates that almost half of us in the UK receive 50 – 70 emails a day. Some people receive 180 or even more! For all the noise about social media becoming the communications channel of choice, the numbers show that business email isn’t going anywhere anytime soon.
Yet most of us need less than half of the email we receive. Just think of all the pointless one-line replies, the emails you were copied in on out of politeness and, of course, the newsletters, the special offers, the junk, the spam you have no intention of reading but which still takes time and effort to sort through and delete.
Email overload takes up people’s time and causes stress. But there’s another reason businesses need to address this problem: money.
On average, we each lose an hour a day because of ineffective email use. At an hourly cost of £20, that’s about £4,200 of lost productivity for every single person a year. Does your business really need that in the current economic climate?
Many companies are waking up to this. Volkswagen has taken an extreme route, deciding that the best way to give its people some respite is to block out-of-hours email altogether. Fine, but doesn’t that just move the problem to the next morning rather than solving it completely?
You can do a lot with better planning. Cut down on the number of unnecessary emails you send and be realistic about replying. Take a stand against the culture of replying instantly to everything and instead develop a system to help you identify which emails are important, which can wait, and which should go straight in the bin.
Together, we can put an end to email overload. And the work starts right there, in the folder marked ‘inbox’. If you’re willing to give it a go, I can help: my company, Mesmo, is running Clean Out Your Inbox Week – and it starts today!
Together with fellow email expert Marsha Egan I’ll be offering hints, tips and online tools to help you get on top of your email. We’ll explain how to get rid of email noise, what to do to prioritise emails and why email etiquette matters.
It’s completely free and you might even get the chance to win a prize! To get more information and take part, head over to my blog.
Monica Seeley is an email and productivity expert who runs Mesmo. Learn more about email overload and email etiquette on her website.
Have you ever received no reply to an email? Is it down to email overload, arrogance or plain bad manners?
There is no need to say thank you for each and every email you receive. However there is a time and a place when a simple response is needed.
Recently a well-established trade magazine asked for volunteers to write expert online columns. They never either acknowledged or replied to my email. Is this because they feel no need to demonstrate the basic simple courtesy just blogged by Ted Coine or is the requesting editor's email inbox so overstuffed they don't read half their emails?
Worst of all, is it old guard establishment arrogance?
Compare this experience with a smaller, newer website which made the same request and has taken the time to reply and nurture our relationship. They've even created a learning experience for me as an added bonus.
It’s a competitive market no matter what your business, but especially for online content. Just look at AOL’s takeover of the Huffington Post. All email software lets you send automatic responses and create template emails to use to say ‘thanks but the post has been filled’. There is no excuse for bad manners.
What do you think? Who would you rather give your business to?
Image from Flickr user CarbonNYC under a Creative Commons licence.