Why you need web analytics

Web analytics is the science of seeing how visitors behave on your website. It’s not just for geeky statisticians – it can show you what’s working on your website, and help you understand what improvements to make.

In this video, Pete Wilson explains what web analytics is, and why your business should be thinking about it.

More about building a website:

• What’s web analytics all about?
• How to monitor your website traffic
• Creating video for your website