There’s a growing expectation among consumers that Wi-Fi should be available when they walk into a large retailer, shopping centre, hotel, café or other hospitality business.
So, if you feel obliged to provide free wireless internet access to your customers, how can you use it as a marketing and advertising tool?
Many business owners see Wi-Fi as an expense, without realising it’s an investment on which they can show a return.
Something as simple as a wireless network can help market your business in a number of ways:
Finally, don’t forget the biggest benefit of all. Free Wi-Fi is a powerful marketing tool in its own right.
Consumers love to browse the internet, check their emails, update their social networks and more — no matter whether they’re having lunch, staying in a hotel or doing the weekly shop.
A free Wi-Fi service works to market your business all by itself, encouraging more customers to come through your door.
Copyright © 2014 Bal Rana, founder of Freedom Hotspot.
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